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A Different Perspective on Jumping the Shark

“Jumping the shark” refers to the episode on the 60’s TV series Happy Days where Fonzie water skis, with his leather jacket on of course, hits a ramp, and successfully jumps over an area where a shark is swimming. To put this idea into proper context: Shows that have “jumped the shark” are typically deemed [...]

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Persuasive Design – Going Beyond Usability

While on Twitter I came across this great post about Persuasive Design by User Experience Analyst Lauren Martin. She shares her recent experience attending a presentation by Spencer Gerrol (Human Factors International) in Atlanta entitled “Beyond Usability: The Science of Persuasive Design”: Usability, Gerrol summarized, is making it easier to get somewhere or do something. [...]

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